The Bahamas Ministry of Tourism and Aviation has been hosting a series of virtual sales missions in the United States and Canada, during the novel coronavirus (COVID-19) pandemic, in an effort to promote the Caribbean nation for the travel trade, other business partners and suppliers.
Without the ability to host face-to-face interactions to which the sales teams were accustomed, the ministry has pivoted to launching and participating in online events such as webinars, virtual travel shows, virtual trip simulations and live social media sessions.
It is part of a plan to share The Bahamas’ road to recovery. The effort has brought together the country’s international partners in the U.S. and Canada for virtual meetings hosted by Director General Joy Jibrilu.
“While grappling with the effects of COVID-19, all travel was put on hold,” said Jibrilu last month, “but we remained committed to providing our travel suppliers, travel agent communities, key meeting planners and destination wedding planners, flying ambassadors, boating community and all of our other business partners with the resources and information they needed to assure new and returning guests, we would be ready once the world was ready to travel again.
“Now, more than ever, we need to show our partners just how important they are since we will be calling upon them to help bring tourists back to our shores, the moment it is safe to do so.”