‘Rediscover Jamaica’ Links Nationals with Attractions

Jamaica has a new program designed to encourage its nationals to enjoy the Caribbean country’s tourism product.

The Jamaica Tourist Board (JTB) recently launched “Rediscover Jamaica” to allow persons to safely embrace the island with friends and family.

“Travelers from around the world come to our island for a complete vacation experience and we are lucky to call it home,” Donovan White, Jamaica’s director of tourism, explained in a recent press release.

The Rediscover Jamaica campaign aims to generate interest in and use of the tourism facilities available on the island, including accommodations, attractions, transportation and shopping. It is expected to feature a public relations and social media component, coupled with tourism partners showcasing their offerings.

For more information on Rediscover Jamaica and for vacation planning ideas, visit www.visitjamaica.com.