MONTEGO BAY, JAMAICA – The Jamaica Tourist Board (JTB) kicked off 2021 by hosting top travel specialists from the Southeast United States for a 5-day/4-night visit to the resort areas of Ocho Rios and Montego Bay.
This was the first FAM trip for the New Year and was aimed at educating Jamaica Travel Specialists on Jamaica's response to COVID within the resorts as well as across the various attractions and tours.
The FAM trip is one of the many initiatives being undertaken by the JTB to help drive consumer confidence in travel to Jamaica during these ever changing times. During the visit, the travel advisors had the opportunity to experience the destination’s health and safety protocols firsthand, knowledge which they can share with their clients.
Local officials are hopeful that the new year will bring tremendous promise as the global tourist industry and Jamaica’s tourism-dependent economy recover from the tumult of 2020.
The travel advisors were hosted by partners Moon Palace Jamaica in Ocho Rios and IBEROSTAR Grand Rose Hall in Montego Bay. They visited a number of the island’s attractions including Mystic Mountain Bobsled Jamaica and Martha Brae tour to observe the COVID-19 health and safety protocols and social distancing measures which have been put in place.
A number of other FAM trips are being planned throughout the first quarter targeting top travel specialists from a number of markets across the United States.