KINGSTON, JAMAICA – In another first for the Caribbean, the Jamaica Tourist Board (JTB) and the Jamaica Travel Channel (JTC) have agreed on a collaboration to stream destination video content across several digital platforms to a global audience via the newly redesigned Jamaica Travel Channel. Already boasting over 250,000 monthly online viewers, the revamped channel showcases some of Jamaica’s best accommodations, breathtaking experiences and stunning vistas.
“This partnership is in alignment with our mandate to increase awareness and bring heads to bed for the destination,” said Minister of Tourism, Hon Edmund Bartlett. “We welcome this addition to promote Jamaica to wider audiences that will increase our appeal as the ideal destination to visit.”
The channel will be featured on the homepage of JTB’s popular VisitJamaica.com website with links to the JamaicaTravelChannel.com platform along with a presence on YouTube and other social media platforms, offering options on where to stay and what to do while visiting Jamaica. The move aligns with the growing trend toward online media consumption while influencing travelers as to where and how best to explore and experience the island.
Donovan White, Director of Tourism for JTB, remarked, “This initiative will expand our audience reach. The Jamaica Travel Channel has become a dedicated global platform, and this effort will effectively support JTB’s strategy to leverage media and technology in promoting Jamaica to a worldwide audience.”
Originally launched in 2015 as Jamaica’s first and only visitor in-room TV channel, the JTC already enjoys a robust presence in almost all hotel rooms island-wide, where it is viewed by tens of thousands of on island tourists daily. With its expanded online streaming capability, an already successful print magazine and a vibrant social media following of over 40,000, the JTC media platform generates the most eyeballs on any independent tourism video platform in the Caribbean.
Kimani Robinson, Founder and Director of Jamaica Travel Channel, emphasized the impact of this new venture, “We currently receive hundreds of emails monthly from tourists thanking us for our platform which acts as a guide for them while on island. Streaming the Jamaica Travel Channel online significantly boosts our visibility before travelers even arrive in Jamaica. With our unmatched showcase of hotels, excursions, and cultural experiences, the JTC is now Jamaica’s premiere social video influencer.”
In addition to providing valuable content for prospective travelers, the online channel may also serve as a resource for travel agents worldwide, helping them recommend Jamaica’s best experiences to their clients. Already, iconic brands such as Dunn’s River Falls, RIU Hotel, Couples Hotel, Jakes Hotel, Island Routes, Mystic Mountain and The Artisan Village in Falmouth, just to name a few, are featured in the channel’s online stream.
