Jamaica Looking to Build a Closer Tourism Relationship With Africa

CAPE TOWN, South Africa – Jamaica’s Tourism Minister Edmund Bartlett has called for closer relationship between Africa and the Caribbean saying it would provide “a wonderful opportunity for a reverse diaspora experience”.

baDELILLEJamaica’s Tourism Minister Edmund Bartlett meets with his South African counterpart Patricia de Lille during conference in Cape Town (JIS Photo)Speaking at the African Tourism Investment Summit here, Bartlett said that he believes that “we, from the new world, can give back to Africa based on our expertise and our investment resources in building the tourism that the Caribbean has become very famous and proficient in delivering.

“This is our chance to give back to Africa and tourism can be the vehicle,” he told the roundtable discussion titled “Developing a Sustainable Tourism Industry in Africa by Integrating Cultural, Environment, Good Governance and Social Concerns|.

The discussion included presentations from government ministers, finance executives and administrators from South Africa, Botswana, Spain and Sierra Leone.
The African market of 1.3 billion people is being eyed as the next big source market for tourists to Jamaica as the industry seeks to diversify beyond traditional markets in North America and Europe.

In furtherance of this objective, exploratory talks have been held with representatives of Ethiopian Airlines, Kenya Airways, and Rwanda Air concerning regular air service between Africa and Jamaica.

“This will not only open up the African market to the Caribbean but, also, Jamaica will become the gateway by which persons in North America, Latin America and the Caribbean may travel to the African continent,” Bartlett said.

There has also been extensive cooperation between Jamaica and Africa in the era of tourism resilience.

In February, Jamaica hosted an African Caribbean Tourism Summit as part of the historic Global Tourism Resilience Conference in Kingston.

In addition, the Global Tourism Resilience and Crisis Management Centre (GTRCMC), which is headquartered in Kingston, is looking to expand its satellite network in Africa.  Currently, there is one centre in Africa, which is located at Kenyatta University in Kenya. However, there have been initial talks with Nigeria and Botswana.
The African Tourism Investment Summit, which ends on Wednesday, has attracted hundreds of delegates including government ministers, investors, private equity firms, venture capitalists, decision makers, international buyers and travel professionals.

The event is part of Africa Travel Week.