BRIDGETOWN, Barbados – The Barbados Tourism Marketing Inc. (BTMI) is reporting a 31 per cent year-on-year increase in arrivals from the Gulf Cooperation Council (GCC) region in 2024, as the island continues to interest the travelers seeking authentic, high-end Caribbean escapes.
Dubai, United Arab Emirates. (File Photo)The BTMI said the United Arab Emirates led the growth in visitor numbers, followed by the Kingdom of Saudi Arabia, with increases of 30 per cent and 36 per cent, respectively. Oman also emerged as a standout market, registering an impressive 104 per cent increase in travelers to Barbados compared to the previous year.
“This regional upswing reflects a growing appetite for long-haul, luxury leisure travel among GCC residents, particularly to culturally rich destinations like Barbados. The island’s appeal lies in its pristine beaches, vibrant culinary scene, and a wide range of family-friendly and wellness-focused experiences. The presence of luxury family all-inclusive resorts also serves as a value-add for family travelers from the region,” the BTMI said in a statement.
BTMI chief executive officer, Andrea Franklin, said “we are incredibly proud to see Barbados striking a chord with discerning travelers from the GCC who seek authenticity, luxury and enriching experiences.
“This upward momentum fuels our commitment to deepening strategic investments in the region and amplifying Barbados’ unique appeal on the global stage,” she said, adding that the appointment of a new director of Emerging Markets, coupled with the impressive growth in arrivals from the GCC, “highlights our dedication to expanding Barbados’ international footprint and welcoming new audiences to our island”.
BTMI director of Emerging Markets, Kyle C. Gittens said travelers from this region are seeking unique, meaningful experiences and Barbados delivers on that promise—from immersive island culture to unmatched hospitality.
“We are encouraged by the growth and are committed to further strengthening our presence in the market.”
BTMI said that it’s marketing push in the region has included targeted media campaigns, travel trade partnerships, and destination promotions tailored to the preferences of GCC travelers.
