Jamaican Sprint Star Brianna Lyston Signs Major NIL Deal With Adidas

KINGSTON, Jamaica – Rising Jamaican sprint sensation and LSU standout Brianna Lyston has secured a lucrative Name, Image, and Likeness (NIL) partnership with global sportswear giant Adidas.

Brianna Lyston Photo © Athelstan BellamyThe 19-year-old announced the deal on her social media, calling it a “blessed” opportunity as she joins the brand’s elite roster of athletes.

The agreement allows Lyston to monetize her growing fame through sponsorships and endorsements, marking a major milestone in her young career.

Her signing comes on the heels of an outstanding season, where she was named USTFCCCA National Athlete of the Week and earned a spot on the prestigious “Bowerman Award” watchlist, an honor recognizing the top collegiate track and field athletes in the U.S.

Lyston, the 2022 World U-20 200m champion, has had an excellent start to her second season at the Baton Rouge-based University.

She is currently the collegiate leader in the women’s 60m with her 7.07 effort to win at the Razorback Invitation on January 27 in Arkansas.

The former St. Jago and Hydel High standout also ran 23.13 for third in the 200m at the New Mexico Collegiate Classic on February 2.