ST JOHN’S, Antigua – BRONX COLORS, the internationally recognised urban-inspired cosmetics brand, will serve as the official Cosmetics Partner of the West Indies Women’s team for the duration of the ICC Women’s T20 World Cup in England and Wales.
Cricket West Indies (CWI) announced the new partnership on Thursday, with BRONX COLORS branding set to appear on the sleeve of the team’s playing shirts throughout the World Cup.
The collaboration brings together one of the Caribbean’s most iconic sporting teams and a beauty brand renowned for its commitment to inclusivity, self-expression and confidence.
CWI Event Manager, Dario Barthley, who initiated the partnership, welcomed BRONX COLORS to the West Indies cricket family and highlighted the significance of the partnership for the continued growth of women’s cricket.
“Cricket West Indies is delighted to welcome BRONX COLORS as an official partner of our Senior Women’s Team during the ICC Women’s T20 World Cup. This partnership represents the growing commercial appeal of women’s cricket and the tremendous value our players continue to create both on and off the field.
“BRONX COLORS is a brand that celebrates confidence, individuality, and inclusivity, qualities strongly displayed by our women. We look forward to collaborating throughout the tournament and building a relationship that showcases both the personalities of our players and the values shared by the two organisations,” Barthley said.
Head of Sales, Development & Communications at BRONX COLORS, Tanita Caroline Le Roux said she was excited about the partnership.
“We are incredibly proud to partner with the West Indies Senior Women’s Team during such an important global moment for women’s cricket.
“BRONX COLORS is built on the belief that makeup is not about perfection. It is about confidence, identity and self-expression. Today’s beauty consumer is looking for more than coverage; they want quality, performance, value and products that help them express who they are,” Le Roux said.
“As colour cosmetics continues to rebound and bold makeup returns in a more intentional, wearable and social-first way, this partnership allows us to celebrate women who embody confidence, individuality and fearless expression both on and off the field. The West Indies Women represent energy, pride, resilience and cultural power — values that sit at the heart of BRONX COLORS.”
