Miami, Fla. — Today, Forward Florida announced the launch of a Spanish-langauge digital ad aimed at moving Florida Latinos to register to vote and engage in the 2020 election.
The ad, which is being released in 1:30 and 0:30 second formats, focuses on the story of Valentina Rueda, a Florida DREAMer who tells her own story of dealing with life as a DACA recipient under the Trump administration. The ad, which is backed by a 5-figure investment from Forward Florida, will run on several social media platforms, including Facebook and Instagram. This ad is a part of a larger campaign targeting Latinos across the state.
Valentina’s parents were deported to Ecuador, while her legal status as a Dreamer remains in flux while awaiting the Supreme Court’s decision after Trump’s administration attempted to end the DACA program. Valentina was the organizer of the 2018 “March for Our Lives” rally in the city of Pembroke Pines which brought together 1,500 people and is home to one of the largest Latino populations in Broward.
Click here to watch the ad: “No Votar Tiene Consecuencias: Dreamers”
“My entire life has been political and I've always felt an urge to fight for this country. Some ask why I fight in a country where I don't feel accepted. I feel the need to be the voice of thousands of Dreamers across the nation who are hiding and who live in fear,” said Valentina Rueda. “Even though my people aren't accepted in this country, I know that this is my home. I've made it my goal to come out of hiding myself and speak for all my brothers and sisters who live in fear, like my family once did.”
“As Democrats, we understand the importance and power of the Latino community in Florida. For so long, people like Valentina have worked hard, made a difference, and given the best of who they are and still, they are not given the respect they are owed. We want to encourage the Latino community to register to vote, make their voices heard, and demand the respect they deserve,” said statewide Latino issues advisor to Forward Florida, Evelyn Pérez-Verdia.
This ad is part of Forward Florida’s year-long campaign, Adelante Florida, to educate and register Latino voters ahead of the 2020 election.
