NEW YORK – On Monday evening, event sponsor Jamaica Tourist Board (JTB) participated in the launch of the 2nd Annual Jamaica Rum Festival at Campari America’s headquarters. The annual festival celebrates and recognizes Jamaica’s outsized impact on the world with its rum, food and music.
Marsha Lumley, Marketing Director for Appleton Estate Jamaica Rum delivering remarks at the New York launch
Bartender creating the special Appleton Estate Daquiri for guests.The Jamaica Rum Festival, scheduled for Hope Gardens Feb 29 to March 1, serves to showcase the distinct culinary and cultural offerings of Jamaica. Aimed at encouraging new and repeat visitors to experience the vibrant destination, the festival’s location in Kingston also showcases the capital city as a premier entertainment hub.
“As a destination, we have sought to adopt an aggressive marketing strategy to keep Jamaica top of mind for travelers planning their next vacation,” said Philip Rose, Jamaica Tourist Board’s Regional Director, Northeast U.S. “Part of this strategy is our new brand positioning –‘JAMAICA Heartbeat of the World’. The Jamaica Rum Festival is an excellent example of our larger-than-life experiences as it combines many of our uniquely Jamaican assets – warm people, rich culture, vibrant entertainment, savory cuisine, and of course our fiery rum.”
The festival will feature artists such as Protégé, Ky-mani Marley, Freddie McGregor and more. Throughout the festival, Appleton Estate Jamaica Rum will host interactive seminars with the first female Master Blender, Joy Spence and Senior Blender David Morrison.
Tickets are currently on sale at www.jarumfestival.com.
For more information about Jamaica, please visit www.visitjamaica.com.
