of Works and Transport Jack Warner says an initiative to rebrand
national carrier Caribbean Airlines Ltd (CAL) and Air Jamaica LtdÃƒÆ’Ã†â€™Ãƒâ€šÃ‚Â¢ÃƒÆ’Ã‚Â¢ÃƒÂ¢Ã¢â€šÂ¬Ã…Â¡Ãƒâ€šÃ‚Â¬ÃƒÆ’Ã‚Â¢ÃƒÂ¢Ã¢â‚¬Å¡Ã‚Â¬Ãƒâ€šÃ‚Âwhich
it acquired on May 1, 2010ÃƒÆ’Ã†â€™Ãƒâ€šÃ‚Â¢ÃƒÆ’Ã‚Â¢ÃƒÂ¢Ã¢â€šÂ¬Ã…Â¡Ãƒâ€šÃ‚Â¬ÃƒÆ’Ã‚Â¢ÃƒÂ¢Ã¢â‚¬Å¡Ã‚Â¬Ãƒâ€šÃ‚Âis premature at this stage.
CAL's logo is a hummingbird in flight and its tagline is "The Warmth of the Islands" while Air Jamaica's logo is Jamaica's national bird, the Doctor Bird, characterised by its long tail and pointed beak.
Warner, who is the line Minister for the national carrier, said he received an e-mail, which was circulated internally by CAL, asking staff to participate in a competition to design a new logo and tag line for the carriers.
This comes as welcomed news for the capital city's tourism product, which Mr. Bartlett, last month, said was dented by the unrest, losing significant business in its aftermath. He pointed out then that occupancies at a number of hotels were weak, declining by as much as 50 per cent.