MICE Lures Visitors to Jamaica

KINGSTON, Jamaica – Jamaica is embarking on new campaign to promote the nation in North America.

The Jamaica Tourist Board’s (JTB) “Meetings, Incentives, Conventions & Exhibitions” (MICE) department is engaging North American vacation planners, aiming to present the destination as the ideal Caribbean location.

“We at the Jamaica Tourist Board realize that MICE travel is a tremendous opportunity for international groups to experience the destination,”John Woolcock, JTB’s groups and conventions manager, was quoted in a recent press release as saying.

“To showcase our competitive offerings, our MICE team will be traveling throughout Canada and the U.S. to educate meeting and incentive planners on the benefits of selecting Jamaica for their next trip.

“This campaign will establish the foundation for long-term growth within Jamaica’s MICE market and solidify the island as a top choice for groups.”

Last month, JTB team launched “Spirit of Jamaica” roadshow series in Toronto and Montreal in Canada. The presentation will also be staged Oct. 21-23 in Washington, D.C., New Jersey and New York.

This month, Sept. 10-12, a team from Jamaica is scheduled to attend IMEX America in Las Vegas, the largest hosted buyer program in North America for the global MICE market.

To learn more about groups and meetings in Jamaica, visit www.visitjamaica.com/conventions/meetings.