Erlich is responsible for program development and operation of the company’s signature Red Lane® Spa, fitness activation and tennis programming and facilities across SRI’s Caribbean-based properties including 16 Sandals Resorts and three Beaches Resorts. This is a new role for the company, expanding the scope of the previous spa director position to integrate the growing demand for wellness in all aspects of resort life – from fitness and sport to nutrition and spa services.
“I am thrilled to join the Sandals team at this exciting time of growth. While Red Lane® Spa is the center of holistic wellness and pampered healing at Sandals, we know that our guests are making the choice to embrace healthy living throughout their day and want to continue their practice on vacation, so it’s exciting to expand the Red Lane® philosophy beyond traditional spa services. We are determined to help our guests achieve their healthy lifestyle goals,” said Erlich.
According to Erlich, SRI will be partnering with the International Spa Association (ISPA) to begin unveiling its new plan forward including at ISPA’s annual media event in New York City this summer and at the annual ISPA Conference & Expo, the premier global event for the spa industry which will take place Sept. 24-26, 2018 at the Phoenix Convention Center in Phoenix, AZ.
Prior to joining SRI, Erlich was Director of Spa and Retail Operations for Glenwood Hot Springs Resort, home of the award-winning Spa of the Rockies and has previous Caribbean experience, having served as Executive Assistant Manager at the former Viceroy Anguilla, now a Four Seasons Resort. He was Regional Director of Spa Operations for Fairmont Raffles Hotels International and brings 29 years of hospitality management experience working for Hyatt and The Ritz-Carlton Hotel Company. A former board member of the International Spa Association, Erlich currently serves as board member and treasurer of The Balneology Association of North America (BANA). Passionate about health and fitness, Erlich lives what he preaches and is a devoted triathlete, adventure racer and surfer.