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 Jamaica wins at Big Apple Adwards 

Jamaica Tourist Board’s Regional Director, Airlines and Tour Operators, Anthony King accepts the Honorable Mention award in the Crisis Communication category from Sandra Fathi, President of the Public Relations Society of America – New York Chapter during the 24th Annual Big Apple Awards at The Hudson Theatre, Millennium Broadway Hotel.

The award honored the Jamaica Tourist Board’s campaign Restoration Jamaica: Overcoming a Crisis…Protecting Brand Perception which was conceptualized and implemented by Ruder Finn.

Tourism Minister, the Hon. Edmund Bartlett has underscored that the recent US$10 increase in the head tax paid by incoming airline passengers will facilitate bigger and better strategies to market destination Jamaica. Speaking yesterday at the 50th Annual General Meeting of the Jamaica Hotel and Tourist Association, JHTA, at the Jamaica Grande Hotel in Ocho Rios, Minister Bartlett said the additional funds which the Government hopes to obtain from the increase, will go exclusively towards the marketing of Jamaica in new and emerging markets.
He outlined that Jamaica will be moving to open new doors in countries such as Brazil, Russia, India and China, which are known as the BRIC countries as well as Mexico, Indonesia, South Korea and Turkey which are commonly referred to as the MIST countries.

St. Lucia’s top all-inclusive resort and recent recipient of the Travelocity Excellence Award, announces the introduction of new property upgrades just in time for summer. Guests will enjoy the tastes of two new restaurants and can bask in the newfound tranquility at Kai Mer Spa with the addition of new organic spa treatments and facility upgrades.

Jamaica Tourist Board’s Northeast Business Development Manager, Victoria Rogers (pictured second from left) was on hand at the Jamaica Tourist Board booth to welcome Washington, DC Mayor Adrian Fenty and his wife Michelle Fenty (pictured far right), at Fight For Children’s School Night gala in Washington, DC.