The Jamaica Cultural Development Commission (JCDC), an agency of the Ministry of Culture, Gender, Entertainment and Sport, has announced “Wear Di Vibes … Jamaica 55” as the nation’s festival fashion theme for 2017.
“This year’s festival fashion theme surrounds the vibrancy, resilience, strength and creativity of the Jamaican people through the color black, emerald, gold and red,” Stephen Davidson, JCDC’s director of marketing and public relations, noted in a recent press release promoting the theme.
“Jamaicans love to show their creativity through fashion, and dress up every Independence season with pride.
“So this year, we hope to see persons at home and across the diaspora in their vibes colors, celebrating in real Jamaica 55 style to bring the spirit of the festival season alive.”
Davidson said each of the selected colors brought its own Jamaican vibes and meaning.
“Black is resilient, strong and proud, while emerald represents our nurturing nature, natural beauty and the groundedness of the Jamaican people,” he explained.
“Gold speaks to our successes and the fact that we are winners and champions of the world; while red speaks of our creativity, our ‘nuff and plenty’ nature and our lively-ness as a people.”
Fashion will once again form a major part of Jamaica’s Independence festival celebrations. Apparel companies are being encouraged to stock up on material to support the fashion theme and to meet the demand of the public.
Fashion designers, storeowners and dressmakers are also encouraged to get involved in this year’s fashion theme as Jamaica prepares to observer its Emancipation and celebrate Independence.