Kylie and Kendall Jenner recently released a line of made-to-order “vintage t-shirts” with the face of Biggie, also known as the Notorious B.I.G, plus others featuring late rapper Tupac Shakur, group The Doors and rocker Ozzy Osbourne under their brand Kendall + Kylie. The shirts reportedly sold for $125.
However, fans of the Biggie, whose real name was Christopher Wallace, were not amused, with a writer from Revelist calling the shirts “as literal as you can get when stealing another culture.”
Biggie’s mother Voletta Wallace was outraged.
“The disrespect of these girls to not even reach out to me or anyone connected to the estate baffles me,” she wrote on Instagram last month.
“I have no idea why they feel they can exploit the deaths of 2pac and my Son Christopher to sell a t-shirt. This is disrespectful, disgusting, and exploitation at its worst!!!”
According to the entertainment television program TMZ, an attorney for the Notorious B.I.G. estate sent a “cease and desist” letter to the Jenners ordering them to stop – by June 30 - selling the shirts with Biggie’s image.
The shirts were removed from stores and Kendall Jenner apologized on social media, stating that the designs were “not well thought out.”
“We deeply apologize to anyone that has been upset and/or offended, especially to the families of the artists,” she wrote.
“We are huge fans of their music and it was not our intention to disrespect these cultural icons in any way.”
Biggie and Tupac, still in the prime of their careers, were killed in separate drive-by shootings over two decades ago.