The NCBMP is a non-profit organization dedicated to elevating hospitality professionals, meeting planners and association executives within the tourism industry.
“I am honored to represent the meetings industry in this role,” Dunn said. “We have made tremendous strides in ensuring that there is equity and inclusion within the meetings industry as we lead the national conversation with data. My vision for NCBMP stems largely from the changing demographic trends in the U.S. and a passion to educate the hospitality industry on the importance of diversity in all aspects. Nielsen’s 2019 Diverse Intelligence Series reports that African Americans represent $1.3 trillion in spending power and studies show that the majority of new U.S. travelers will be people of color and varying nationalities.”
According to Dunn, these demographic shifts heighten the importance of examining how cities are creating welcoming environments for diverse travelers and hiring of black professionals. “We still have a lot to do, and I am confident that we will continue to be trendsetters, elevate our members and pursue the objectives of our founders.”
“I’m very proud of Jason and all that he has accomplished within the industry thus far,” said Elliott L. Ferguson, II, president and CEO, Destination DC. “NCBMP will flourish in the leadership that he has exemplified over the years as a member of the board and will continue to showcase in his new position as chairman. I look forward to my continued work with Jason as we both advocate for diversity and inclusion in the industry, specifically as it ties to my efforts as the chair of the U.S. Travel Association.”
The NCBMP is comprised of more than 200 national organizations and corporations from various industries and market segments, including fraternal groups, civil and religious organizations, professional associations and more. Under the leadership of Dunn, the NCBMP Board is broadening the strategy of the organization to include not only meeting planners, but all black professionals in the hospitality industry in its membership. This shift is a part of an organizational effort to increase and strengthen national dialogues around the importance of a diverse workforce, inclusive marketing strategies and innovative ways to attract black visitor and retain black professionals.
NCBMP is focused on the development of our members through relevant educational sessions and vibrant programing that spark innovation. It is clear, that we offer a unique and authentic engagement opportunity via our membership that can’t be replicated anywhere in the industry,” said Marlinda Henry President NCBMP & National Convention Director for Full Gospel Baptist Church Fellowship.